Our Mission
To help organizations transform vision to reality, starting with their employees.
Our Philosophy
To overcome challenges through courage, empathy, and prioritizing the greater good.
Our Values
Bio
Dr. Bahar Tajrobehkar is a Senior Strategy Consultant with experience advising executives and leaders across private, public, and nonprofit sectors. She specializes in strategy and vision realization, change management, diversity, equity and inclusion (DEI), and workplace culture and relationships. Known for her ability to integrate all dimensions of the human experience (including interpersonal dynamics, psychological drivers, cultural norms, spiritual practices, societal influences, and political realities) into analysis, Bahar provides concrete and actionable strategic guidance and data-driven solutions to successfully navigate complex human challenges.
With a Ph.D. in Sociology and a background in Health Science and Psychology, Bahar brings over 12 years of experience in research and adult education. She helps leaders take measurable, values-aligned action to create the cultures and systems needed for long-term success.
Bahar’s work is grounded in a lifelong interest in the psychological and social systems that shape human behaviour. She is deeply committed to fostering the conditions for positive interpersonal and intergroup dynamics—promoting harmony, growth, and well-being in organizations and beyond.
Selected Awards
SSHRC Fellowship (2015-2019)
Gary Sailes Diversity Award (2015)
NASSS Barbara Brown Outstanding Paper Award (2014)
SSHRC Graduate Scholarship (2012-2013)
NASSS Diversity Award (2013)
Selected Publications
Peer-Reviewed Articles
Tajrobehkar, B. (2021): Orientalism and linguicism: how language marks Iranian-Canadians as a racial ‘other’. International Journal of Qualitative Studies in Education. DOI: 10.1080/09518398.2021.1885069
Tajrobehkar, B. (2016). Flirting with the judges: Bikini fitness competitors’ negotiations of femininity in bodybuilding competitions. Sociology of Sport Journal, 33(4), 294-304. DOI: https://doi.org/10.1123/ssj.2015-0152
Book Chapters
Tajrobehkar, B. (2021). ‘Power and the Body: Iranian Female Immigrants’ Perceptions and Experiences of Bodily Freedoms in Iran and Canada’,171-188, Bodyworks in Canada (Edited Volume). Canadian Scholar’s Press.
Magazine Articles
Tajrobehkar, B. (2013). Is women’s participation in fitness competitions an act of empowerment? Fe Health and Fitness Magazine, 3, 19.
Selected Appearances
Panel Discussions
Ero-Brown, N., Tajrobehkar, B., Tolluch, M., & Torigian, M. (2022, November 23). Panel Discussion on Inclusive Leadership [Panelist]. York Regional Police, ON, Canada.
Bodnarchuck, J., Chambers, M., Dallman, J., & Tajrobehkar, B. (2022, September 29). Measuring Success: Using Tech to Improve Inclusivity [Panelist]. Disrupted: Tech for Good. Winnipeg, MB, Canada.
Podcasts
Tajrobehkar, B. (2020). Feminist Coffee Hour. Available on Apple Podcasts and here.
Invited Lectures
Jan 30, 2020. University of Toronto (St. George campus). ‘Contesting the Competition: Bikini Athletes and the Rewriting of Norms’.
Feb. 05, 2019. University of Toronto (St. George campus). ‘Governmentality and embodiment: the experiences of Iranian immigrants’.
Nov. 14, 2017. University of Toronto (St. George campus). ‘Glitter, Grit, and Gender Norms: Female muscularity and hegemonic femininity’.
Aug. 10, 2015. University of Toronto (Mississauga campus). ‘Beyond the Tan and Trophies: Identity and Agency in Fitness Competition Culture’.
Conference Presentations
Tajrobehkar, B. (2018, July). Stretching Boundaries: Iranian Girls’ Stories of Movement and Belonging. International Sociological Association (ISA) World Congress of Sociology, Toronto, Ontario, Canada.
Tajrobehkar, B. (2015, June). Between Hijabs and Gym Shorts: Cultural Collision in Physical Education. International Sociology of Sport Association (ISSA) World Congress, Paris, France.
Tajrobehkar, B. (2011, March). Mind Over Muscle: Psychosocial Associations in Varsity Athletes’ Return to Play. Eastern Canada Sport and Exercise Psychology Symposium (ECSEPS), Waterloo, Ontario, Canada.
